Messaging by google6/14/2023 ![]() ![]() (Google’s Ahari claims “all the carriers we work with globally are very eager to move the messaging experience from SMS to RCS”.) However, phone carriers don’t like it because it requires investment to redesign technical systems – right at a time when large amounts are being ploughed into preparing carriers for 5G. “It should be a seamless journey within the one channel, and that’s probably one of the most attractive things for RCS.” Businesses like it because “you’re not sending the user to various other sites and it’s not a fragmented journey,” says Lane. RCS messaging allows users in theory to do everything from plan a train journey to buying the ticket, all within a single message thanks to “rich cards” – slightly more interactive messages, akin to a boarding pass on an app on your phone. ![]() Those who have adopted the system most fervently, such as Vodafone in the UK, have done so because they see the opportunity to monetise smarter messaging, Lane says. ![]() Then it depends on whether the market is developed or developing.” “You’ve got some that are quite forward thinking, others that are way behind the curve. “It’s trying to get 850 operators on something, which is almost impossible,” agrees Lane. ![]()
0 Comments
Leave a Reply. |